3470275-5270500 Madrid Essays - , Term Papers

3470275-5270500 Madrid Apartamento grande en alquiler. Es un apartamento de dos plantas con 3 habitaciones, 2 banos, 1 cocina grande, y dos balcones (uno grande y uno pequeno). A 20 minutos del centro de Madrid. Amueblado. 1200 /mes. -107950175768000 Barcelona Hermoso apartamento en el centro de la ciudad. 2 habitaciones, 1 bano completo, calefaccion central y wifi. 900 /mes. 3376930331025500 Granada Apartamento de una habitacion en alquiler. En la calle de Santa Barbara, cerca del Campus Universitario Fuentenueva. Un pequeno dormitorio, una pequena cocina y bano. 675 /mes. -109220491045500 Sevilla Casa en venta. Tiene dos plantas, garaje y un sotano. En planta baja hay un salon, sala de estudio, cocina, bano y comedor. En la primera planta hay dos dormitorios grandes y un pequeno dormitorio, bano, balcon y despensa. Tambien tiene un gran patio. 200 000 3840480673925500 Valencia Acogedor apartamento con un dormitorio para alquilar en un barrio tranquilo. El apartamento esta sobre un garaje. Tiene una nueva cocina y bano. El apartamento es cable / internet listo. Responda a esta publicacion si esta interesado en ver el espacio. 850/mes.

Business Model Case Study

Business Model Case Study Pricing The Pricing component is a marketing strategy that organizations put to their advantage in a competitive business environment (Afuah 200). The case study identifies a market invested with rivals such as Vodafone and new entrants offering the same mobile products and services. DoCoMo had identified the pricing component and inherently priced its products tailored at capturing a large market share resulting in the business organization gaining a strategic position in the market. Advertising We will write a custom essay sample on Business Model Case Study specifically for you for only $16.05 $11/page Learn More This strategic component is uniquely identified in the pricing mechanisms adapted by the organization in the Japanese market. With attractive monthly access charges of 300 yen (US $ 2.48) in addition to the varying access fees ranging from 0.3 yen for a data packet of 128 bytes to 60 yen for funds transfer, loyalty to the company’s product s had been created. Strategically tailored fee ranging from 100 yen (US $ 0.83) to 300 yen (US $2.48) was evident form the above case study (Porter 346). This unique pricing mechanism brought the company to a strategic level ahead of its competitors. New entrants found slim chances of survival in the competitive environment. With tailor made prices blended with competitive knowledge on target market needs, the business executives saw the company rake in profits. This helped it sustain marketing activities leading to higher revenue generations, a larger market share, and improved market strength. That characterized KPN mobile and its subsidiary companies. Product differentiation and unique pricing mechanisms integrated in the Japanese market saw increased usage and bigger profit margins. The marketing strategy had worked well for DoCoMo. A strategic market position characterized KPN, NTT DoCoMo, in addition to other subsidiaries. Pricing, value addition and product differentiation w ere unique marketing elements which strategically placed the mobile company in a leadership position in the market. Customer Value Customers determine a business organization’s market share, profitability, product and service image, acceptability, and customer buying behavio.This is applicable in a market strewn with competitors who know well what they want. The competitors wage business wars to gain higher profits, a bigger market share and leadership position. DoCoMo and its subsidiary companies had conducted research in the target market quite well. This unique undertaking can be clearly illustrated in the way DoCoMo had designed mobile sets with different features. The prices offered were very attractive and were tailored for different markets (Porter 6). These in addition to other devised mechanisms propelled the company to success. Features integrated in the mobile phones included larger screens for the i-mode with target markets including Germany and the Netherlands. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, good quality display characteristics, improved service capabilities were features found in the i-mode technology. Other mobile set incorporated features such the capacity to send and receive 1000 emails with a 160 character capacity. This is clearly illustrated in the case study According to the case study on (Porter 350) with entertainment features particularly for the Japanese market incorporated. Product Differentiation The need to differentiate KPN’s products and services to suit identified target market steered the company to success. This was illustrated in the company’s ability to tailor products as competitive substitutes. In addition they could substitute services offered by other companies such as Vodafone. The company’s 3G mobiles were competitively ahead of FOMA’s 2GHT bandwidth c apacity offered by competitors (Porter 350). According to the article on Porte (350), the company placed emphasis on its strengths identifying its market position with strength and profitability. The supply chain was identified with capable and reliable marketers and suppliers. Subsidiaries companies were important components. They were integrated, making the company see succees in a wider market share for its differentiated products. Substitutes such as different versions of web browsers for mobile phones, hybrid technologies such as WAP and e-HTML, and a range of others were also integrated. Afuah, A. Business Models: A strategic Management Approach. University of Michigan  ® McGraw-Hill Irwin Boston Burr Ridge, 2003. Porter, Michael. E. Competitive Advantage: Creating and Sustaining Superior Performance. 1st ed. Free Press, 1998.

'One of the aims of EMU was that only the global balance of payments Essay

'One of the aims of EMU was that only the global balance of payments of the European Union with the rest of the world be of im - Essay Example In the recent economic epoch it is analyzed that the economic structure of different nations in the euro zone is actually separate. The monetary inflexibility of the policies in the EMU is becoming difficult when followed under the current economic operations of different nations. There is a widespread financial crisis in the European states (Kenen, 2000). The rigid policies of EMU prevent the monetary authorities in different countries to undergo the process of deficit financing that would help the nations to pay out its creditors. The EMU aims at evaluating the currencies of its European states and thus improving their Balance of Trade. It facilitates the nations to collect higher tax revenues and achieve a successful growth in their GDP (Visser, 2004). The essay tries to show how the EMU aims at improving the Balance of Payment (BOP) situation of Euro zone states with the rest of the world. The essay will try to analyze the optimal policy that can be adopted by the European Union to improve its balance of payments disequilibria with the rest of the world. Balance of Payment and its Significance The Balance of Payment helps to take an account of the monetary transactions carried out by a nation with the rest of the world (McCombie and Thirlwall, 1994). ... The current account looks into the trading affairs mainly of tangible goods and services; on the other hand the capital account looks into the inflow and outflow of financial assets in an economy. A nation can have either a fixed or a floating exchange rate. If a country has a fixed exchange rate then the central bank of the nation accepts foreign fund inflow exactly at par with the level of fund that the nation has out-flowed. By doing so the state makes the exchange rate of the economy rigid. The BoP surplus or deficit can only be analyzed in that situation by the reserves of foreign exchange with the central bank. On one other hand if the exchange rate of a country is more flexible than the central bank does not intervene in the matters of goods and service trading. In such situation, the country’s currency evaluates if its exports are more than its imports and the currency devaluates if the imports are more than the exports. The essay will throw a light on the BoP situatio ns of the almost all the states as a whole who are included in the Euro Zone. BoP Situations of Euro Zone The countries in the European Union are undergoing severe financial crisis since the latter half of 2009. The nations are not only facing a sovereign debt crisis but also a crisis in their banking affairs. The Euro Zone nations are lagging behind other nations both in terms of competitiveness and growth. In some of the countries the crisis was so severe that to refinance their state debts they had taken assistance from the third parties. The commercial banks in the Euro zone are undercapitalized (Baimbridge and Whyman, 2008). The configuration of the nations of the Euro zone countries as a monetary

Experience in Music Technology Personal Statement

Experience in Music Technology - Personal Statement Example The degree will help me to apply as a permanent faculty member in the College where I am teaching right now. Apart from this, it would further help me to take part in other graduating programs of music technology that will eventually help me in my teaching career. Music Technology is basically the art of producing music, it not only covers the entire process of getting an idea of delivering the completed product but it also focuses on the science of music. Music Technology gives you an experience of working with equipment like analog tape machines to the latest computer software and digital audio workstations. The first course I would like to discuss is Public Speaking that satisfied Oral Communication. The importance of this course cannot be neglected due to the fact that oral communication is an integral part of any type of learning. This course enhanced my communication skills to an extent that my pronunciation improved drastically and my day-to-day communication also improved. The greatest impact was on my vocabulary that increased emphatically. I always liked giving presentations in the class as it brought a lot of confidence in me. The next course I will reflect upon is English Composition 1 that satisfied Written Communication, this course as the previous one, helped me immensely. My writing skills were not very good before taking this course but after completing it, my written communication became fluent and grammatical mistakes almost vanished. Practicing essay writing helped me develop a good writing habit that would certainly help me in my teaching career. Now coming to the next course that is Ecology/Natural Resources that satisfied Natural Science. Learning about natural resources was a really good experience for me. I learned about the different energy resources of our country and how they are extracted. This was an exciting course and learning about other equipment other than related to music was always stimulating. The next course would be the Buddhist Religion that satisfied both Global Understanding and Non-U.S. History and Culture.

Working with and leading people Essay Example | Topics and Well Written Essays - 1250 words

Working with and leading people - Essay Example Hiring the right person, for the right position, and at the right time is important as far as the success of an organization is concerned. Making mistakes during the recruitment and selection process might be extremely costly for the organization i.e. might destroy its reputation. Selection and recruitment documentation During the selection and recruitment of an employee, an organization must prepare some documentation and follow some procedures. The first step would involve preparation of a timetable. This entails allocating reasonable time to activities within the recruitment process i.e. advertisement for the position, short listing, and interviews among other activities. The second step would involve putting together the applicant’s park with some documents including a copy of the job description, the person’s specifications copy, an application form, as well as, the monitoring form. The third step would involve ensuring that the internal preparations are in place. For example, the recruiting personnel must ensure that there is a trained panel, as well as, making sure that there is an effective system for the short listing activity. The third step would involve advertising the post. The advertisement document must be effective in terms of attracting the best talents in the labor market to apply for the position. After the advertisement, the recruitment team should shortlist the qualified candidates. After short listing, the recruitment team should conduct the interviews and then select the best candidate for the position (Arthur, 2005). Legal, ethical, and regulatory implications in the recruitment and selection process In the recruitment and selection process, there are both legal and ethical implications that the recruitment team must put into consideration. Failure to comply with the legal requirements could be too costly for an organization, for example, it might result to litigations. Unethical practices, on the other hand, entails action s or activities that are morally wrong during the recruitment process. The recruitment team must implement key laws to ensure that the recruitment and selection process is equal and fair, absence of discrimination based on sex, age and ethnicity, and every applicant has the right to work in the country. For example, when the recruitment team is placing job adverts, it must ensure that it does not discriminate any applicant based on color or sex. There are sex discrimination laws, as well as, race relations laws. Other key laws include disability discrimination laws. On the other hand, there are unethical practices during the recruitment and selection process. For example, child labor is not only illegal, but also unethical. Some organizations utilize child labor because of the fact that it is less costly. This may hurt the organization i.e. destroying the reputation and legal penalties (Martin, 2010). The selection process The selection process entails choosing the best candidate fr om a pool of applicants. An effective selection process helps in the selection of the most suitable individual from the applicants’ list. The recruitment team must comply with all legal, as well as, ethical requirements. Screening during the selection process is critical as far as identifying the best applicants based on the job requirements. During the screening process, the recruitment team goes through the applicant’s documents i.e. the curriculum vitae to identify the academic and working history of a specific individual. If the recruitment team is convinced that a candidate is qualified it shortlists him or her for the assessment tests or for the oral interviews. At the assessment centers,

Managing Marketing Activities At Sainsburys

Managing Marketing Activities At Sainsburys J Sainsbury plc was founded in 1869 and at present day it operates a total of 890 stores comprising 547 supermarkets and 343 convenience stores all over UK. It jointly owns Sainsburys Bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and The British Land Company PLC. The Sainsburys brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. Quality and fair prices go hand-in-hand with a responsible approach to business. Sainsburys stores have a particular emphasis on fresh foods and it continuously strives to innovate and improve products in line according to customer needs. It serves over 19 million customers a week and has a market share of over 16 per cent. Sainsburys large store offers about 30,000 products and complementary non-food products services. TRENDS AND ISSUES: Competition Market. Rising Unemployment. Addition of internet preference and new stores required. Changing consumers awareness Decent awareness of products (Mintel 2008) (Euro monitors 2007) PEST ANALYSIS: Political: Corporation tax is essential for every business. In the UK, VAT increased up to 2.5% and for that reason customers or consumers have to pay more to purchase VAT related product. Sainsburys hundreds of products currently on promotion instore and online will also be exempt from any price increases as a result of the 2.5% VAT increase. (Sainbury 2010) So Sainsburys have to pay a large amount of corporation tax every financial year. From the corporation tax government can earn a lump sum amount. (ProQuest 2009) Economical: The rapidly increasing global food crisis have lead to increased food prices all over the world impacting greatly on the margins of the organizations leading to increased cost to consumers. Due to recession, the condition of super market industry is very bad and Sainsburys are no exception from that. Furthermore, the rising fuel costs have created more negative implications right throughout the supply chain of Sainsburys. Social: Due to Globalization every organization is trying to reduce the use of non recyclable items. Sainsburys are planning to plant more than 2 million trees within the next five years. At present UK Government is also putting more emphasis to consume organic food. This plantation strategy might help to increase the number of organic products in a yearly basis. (J-Sainsbury 2010) Technological: The Internet accounts for 8% of global advertising spend and is growing rapidly one of the greatest downsides of supermarket shopping are the queuing system. Self checkout machines, employed by Asda and Tesco, are proving positive results especially for customers who have to queue up for very few items. Furthermore, self checkout machines could help in Sainsburys opening stores for 24 hours which might help boost sales. Porters 5 Forces analysis: Competitive rivalry: Sainsburys has a market share of 14.9% in 2007, which is steadily increasing since its restructuring programme that started in 2004 (Annual Report 2007). This is a positive trend but it lags well behind the market leader Tesco, showing that there is considerable distance to cover. Tesco, Asda, and Morrisons are the three big supermarket chains in the UK retail sector. All of them have a different competitive advantage over their competitors. Sainsburys reach in the convenience stores makes it have a larger customer reach. Threat of entry: Barriers to entry are extremely high in the food retail market due variety of factors. Firstly, organized retail is amongst the most sophisticated sectors within the UK and needs a lot of investment, along with significant brand development, which takes years to establish (Doyle 2002). Secondly, retail is also at an advanced stage within the UK and most of the western world, which means there is less scope for new entrants to establish themselves. Local knowledge is extremely crucial within the food retail sector, something that is difficult for foreign firms to replicate. This is corroborated by the presence of few global supermarkets in UK. Threats of substitute Products: The retail market is always trying to converge and assimilate new innovations with respect to food products or alternative businesses, to make shopping an extremely pleasurable experience. This makes them extremely difficult to substitute The only major threat of substitute is an internal industry threat whereby one supermarket can lap up the business of other supermarkets. (Blythe 2006) . (ProQuest 2010) Power of Supplier: Supplier power is usually more complicated as it is difficult to categorise it. It can be argued that if supermarkets do not sell their products consumers will shift loyalties, making suppliers very powerful. However, if the products of big companies do not reach supermarkets, their sales volumes will be affected hugely. The relationship might change depending on the situation of the big branded supplier, for example, when sales of Cadburys dairy milk increased through the successful Gorilla ad campaign (Wiggins and Urry 2007) (Kotler 2006) Buyer Power: Buyer power is high in this industry simply due to the presence of so many competitors selling the same products. It is only differentiated in price and consumer loyalty and increasingly on green credentials. Moreover, the switching costs are low for consumers. As the economy goes further towards recession consumers needs are likely to be given more weight, increasing their power considerably. (Blythe 2006) (ODoherty 2008) Weaknesses Sales decreasing in the UK No good invention Strengths Great Quality Value Service Choice Sainsburys SWOT Analysis Threats Carryingcost is increasing Increasing basic rate of wages in UK Competitors are capturing their market Global recession Opportunities Competitive price strategy Opportunity of online shopping Growing up potential market (Sainsbury 2010) (Cobra 2010) Market Segmentation: One core aspect of Sainsburys activities is its focus on customer/market segmentation. Sainsburys divide their customer base into 10 separate segments. Customer intelligence is gathered through analysis of Nectar Card (formerly Reward Card) purchases. The things that made Sainsburys one of Britains best retailers, great food at fair prices and wonderful services, are as important to customers today as they ever were. Sainsburys have a great network of stores in excellent locations, and even through the recent troubles Sainsburys customer numbers were constant at about 14 million a week. (J-Sainsbury 2010) Marketing Objective: The business of Sainsbury is now focused very much on their Supermarkets and Bank following the sale and development during the year. The three key priorities such as decrease environmental impact of products reduce CO2 and misuse was developed in1988. These are based on environmental impact and considered the most important for the business. (Mintel 2007) To manage the significant environmental outcome which they have direct control and try to find to influence their suppliers and customers who can reduce the impact of their organization has on the environment. (ProQuest 2010) Marketing Strategy: Marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage According to Kotler (2005), Marketing strategy is the marketing logic by which the business unit hopes to achieve its marketing objective. It shows how strategies for target markets and positioning build upon the firms differential advantages.Marketing strategy of Sainsburys is planned to acquire people from treadmill and into more adventurous eating. Below the band line Try Something New Today is launched in 2005. (Data Monitor 2009) Corporate Objective: Great food at fair prices Accelerating the growth of complementary non-food ranges and services Reaching more customers through additional channels Growing supermarket space Active property management Evolution of Marketing Mix: According to Kotler (2005)Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing mix is a shape of permutation which makes marketing. These components are advertising, quality, promotion offer, coverage etc. It is really important to analysis the target market. According to McCarthy (1960), these merged tools are classified as product, price, promotion and place which is well-known as 4Ps. To make the marketing mix, business has to gather the subsequent condition: The product has to have the correct component for example, it has to look high-quality quality and work well. The Price must be acceptable. Customers want to purchase numbers of product to make a healthy profit. The products have to be in the correct place and correct time. They are wanted is an essential operation to make sure that products arrive when and where. The target group needs to be prepared aware of the existence and availability of the product through promotion. Successful promotions assist a firm to increase  costs  over a better  output. Product: According to Kotler (2005), Product means the totally of goods and service that the company offers the target market. Core Product: According to Kotlar (2006), the most basic level is the core product, which address the question of what is the customer really buying? Core products or flagship products are a companys products which are most directly related to their core competencies. These products are then integrated into a variety of end products, either by the company holding the core product or by a second company to which the core product is sold to, and the end products are sold to users. Sainsburys provides lots of consumer product but Grocery, Fresh food and Fresh Vegetable are core products of Sainsburys because customers really like to buy these products. Actual product: Actual product has many attribute but five characteristics are the main characteristics, which are quality of the product, feature of the product, style of the product, packing and brand name of the item. Product variety: Sainsburys have lots of different products. Products are groceries, food and drink, kitchen appliances, electronic appliances, toys and games for the kids, sport and leisure appliances. (Sainsbury 2010) Quality: Sainsbury has different types of food range like Sainsburys kids; Sainsburys taste the different, Sainsburys basic, Sainsburys organic etc. Sainsbury has re-launched their be good to yourself range in January 2010 with over 60 new lines in the range. (Euro Monitor 2010) Design/Styling: Sainsburys offers different types of testy and healthy food and different types of new latest design for their customers such as kitchen accessories, electronic appliances, toys and games. Brand Features: Sainsbury also offers a range of well-known products and their own brand. Augmented Product: This product based on around the core products and actual products. Augmented product always provides supplementary consumer benefits and services. When any new product comes in the market then customers always like to watch that what the main benefit to satisfy their needs is. Advantages of Customer service: Sainsburys consists of additional service that support the customers need including assistance and offering training through the online or telephone. (Mintel 2009) Warranties Returns: Sainsbury gives the warranties and returns. It is depend upon the products that how many days customers will get warranties. Price: Competitive Pricing: At this time all supermarkets are in the competition. Sainsbury always offer to customers for their great products at fair price. Sainsbury has different types of food ranges. Sainsburys basics products, offer a variety of over 700 low price food and grocery items from different shapes and size. Sainsburys basic are still Sainsburys quality and value. Sainsbury offer 75 products for the Kids. Sainsburys Kids food range takes low price for the kids which are fresh and healthy for the kids. (Sainsburys 2010) Place: Place includes the company activities that make the product available to target consumers. (Kotlar 2005). The place of marketing mix is very essential to explain how and where product is being sold. Customers always try to find a place, where they can go easily to purchase their goods. Main Mission Outlet: Sainsburys has different types of store format for their customers. Sainsburys have 275 stores which are organized as a Main Mission outlets. This means they concentrate on providing for the weekly family shop. Main plus Outlet: Sainsburys 64 stores are in the Main plus outlets. These main plus are the especially big super markets and Main plus also known as a hypermarkets. They occupy in excess of 45000 square feet area and focus on a wider range of food products as well as more non-food items. Mixed Mission Outlet: Without the other stores Sainsburys have 124 stores which are known as a Mixed Mission outlets. (ProQuest) Home delivery service: Online home delivery is the great service and facility of Sainsburys. In the busy world, customers are unable to give time to go to the shops. So customers like to purchase through online. Online home delivery gives lots of facility, such as customer can chose different types of product and can purchase through debit and credit cards. Promotion: Sainsburys is promoting their stores in different way to make popularity for their customer. Sales Promotion: Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response (Kotlar 2005). The sales promotion can be direct as Push Strategy and Pull Strategy. Push strategy encouraging the channel to stock the product. Through the marketing channel, pull strategy encouraging getting consumer to pull the product from manufacturer. Sainsburys is making popularity through the sales promotion. Sainsburys schoolbags promotion is an example of a promotion that achieved business objective along with the environmental and social ones. (Mintel 2008) Advertising: Advertising is one of the promotion tools of marketing mix. In the marketing, the role of media or advertisement is very significant and its can create a demand for a product.Sainsbury has launched a new advertising promotion for summer 2010. The campaign featuring celebrity chef Jamie Oliver, plans to help Brits make their summer holidays taste grate and to get them excited about garden parties and barbecues and lush summer evenings. (Mintel 2010) Sainsburys use seamlessly integrated online and offline communication to promote Sainsburys To You home delivery services. A consistent communication was used to encourage reliable offer of  £5 off the customers first time online purchase through offline and online advertisement. (Kotlar 2005) Brand Awareness: The most important super market chain Sainsburys brand is shaped to provide testy, fresh and safe foods for their customer. ProQuest 2010) Nectar at Sainsbury: Sainsbury offers double Nectar point for their customer. For this nectar card, customer can get discount. If customer spend  £1 instore, can earn 2 Nectar point each purchase and 1 Nectar point for 1 liter of fuel purchase from Sainsburys fuel station. (Sainsburys 2010) Summer Special: Sainsburys always try to give offer promotion for their customer. They give some promotional offer to attract the customers for any special occasion such as summer special. (Sainsbury 2010) Instore Hot Offer: Every week Sainsburys provide plenty of great offers in-store across a wide range of products from fresh food to household essentials. Sainsburys Active Kids: Sainsbury launched Active kids to decrease levels of obesity in children and young adults through the exercise. Parents have to collect the voucher of Active kids from Sainsburys in-store which gives more confidence to children and parents to be more active and eat healthy. Online/website Bargains: Facility of online purchase is very popular to all customers. Generally they like to buy products from home. Sainsburys has facility of online shopping. So customer can select any item with price, features, availability and date of delivery. (Sainsbury 2010) Changes in Marketing Mix: When any company or organizations face lots of problem to increase their sales and profit, then they need to watch on their marketing mix and also they need to look their current problem along with sales and profit to improve their share market. Sainsburys also having some problem in their marketing mix. They have to give an effort to overcome the problem with applying new rules and strategy. According to marketing mix of Sainsbury, they have to change some rule by applying some new strategies. Such as: Focus on retail market in UK: Sainsbury can give the focus on their own product in the UK retail market for their customer, to give guarantee, value, quality and service. Sainsbury wants to restructure the relation with their core customer. Need more plan for food: Sainsburys is trying to take back their missing confident of customers query about excellent and reliable price tag. If Sainsbury will generate an innovative price strategy which is supplementary whet then Sainsbury will get more confidence to satisfy their customers. Stores restructure Programme: Sainsburys can focus on core grocery market but also in the growing non food sector. Sainsbury needs to up to date their old store and renewals through the latest system. This store up to date program will assist to save cost and also time. They have to change the total decoration of their old store to put successful element and stock Need more new store: Sainsburys aim is to increase its total sales area to around 2 million square meters, divide between grocery and non food ranges (including superstores, supermarket and hypermarkets) and 100 convenience stores. Sainsburys also takes some decision to build more stores out of its heartland in the South of England and areas where it is under represented such as Northern Ireland, Wales and Scotland. Sainsburys decides to extend an additional 75 stores and refurbish 190 outlets. (ProQuest 2010) More close to customers: Sainsburys need to more close to customer through operating 24 hours open store. Also Sainsburys is controlling few 24 hours shop but to come closer to their customers, they have to extend their time, such as 24 hours shops. Price Cutting: Price cutting is the diminution of retail prices to a level low enough to get rid of competition. If Sainsburys wants more customers, so Sainsbury has to cut their cost evaluating with the other companies. CONCLUSION: Sainsbury is one of the biggest supermarket in UK for sure but according to recent financial crisis in all over world snatched its brand positioning while Tesco, ASDA, Waitrose are also down grading their sales performance in this recent years. Certain things like employment, tax rates, VAT, corporation taxes take major part to analyze the financial analysis of the company. But Sainsburys market condition is Good. While we looked in the marketing mix, Sainsburys have great potentiality to capture the wide market if they will change their some strategy. RECOMMENDATION:

Comparing the Novel and Movie of Steinbecks Of Mice and Men Essay

Comparing the Novel and Movie of Steinbeck's Of Mice and Men Who doesn't know of John Steinbeck's classic novel "Of Mice and Men"? It is a novel that almost everyone educated in the United States has either read it or pretended to read it. But how many have seen the 1992 film "Of Mice and Men"? The relative obscurity of 1992 screen version of this timeless drama does not mean that it was poorly done. Just the contrary is true, it is one of the best film adaptations of a novel that I have seen. The novel and the film are very similar. The Steinbeck's novel could be thought of as the screenplay's first draft. There were some small changes, but they were instituted for the good of the film. I liked the film better than Steinbeck's novel.   Ã‚  Ã‚  Ã‚  Ã‚  "Of Mice and Men" is a story of people who express their troubles clearly, holding on to thin dreams as they go about their thankless business. The novel, set in the 1930s, is a story of friendship of migrant workers George Milton and Lennie Smalls. The pair travels from ranch to ranch, dreaming of someday making enough money so they can buy their own plot of land and a stake in their future. George is a father figure and protector of the strong simple- minded Lennie. Lennie's strength is his gift and his curse. Like the child he is mentally, he loves animals, but he inadvertently crushes them to death. Women, to him, are rather like animals, -- soft, small, and gentle. And there lies the tension that powers this narrative to its tragic conclusion.   Ã‚  Ã‚  Ã‚  Ã‚  The film version and the novel are very similar. There is minimal description in the novel, enough to set the scene, and the rest is dialogue. The film's story is very pure and lean as Steinbeck's original. Producer/director Gary Sinise and screenwriter Horton Foote don't try do anything fancy, they don't try to make it anything other than exactly what it is, a timeless simple story. Sinise and Foote make American Literature teachers everywhere proud; they have left the film's story uncluttered. Everything is very clear, and makes sense within its context. They remembered "Of Mice and Men is a classic for a reason, and if it ain't broke, don't fix it.   Ã‚  Ã‚  Ã‚  Ã‚  The screenplay and the novel are not synonymous but they are very close to being that way. Sinise and Foote held very true in their adaptation. All of the changes made were minor a... ...im to be more dirty and grizzled men. I thought Ray Walston looked a little too feeble to play Candy but his acting made up for any shortcomings he had in his appearance. Slim looked a little too young and handsome to be the character I had envisioned. Overall, the casting and photography was excellent.   Ã‚  Ã‚  Ã‚  Ã‚  Another reason why I liked the film better was because of its dramatic conclusion. At the end of the novel we know what that George has Carlson's gun and then we know what is going to happen. At the end of the film, we don't know George has the gun and we can't see that he is holding the gun to the back of Lennie's head. This makes for a very dramatic ending. Because I read the novel, I knew what was going to happen, but I still was very drawn into the action.   Ã‚  Ã‚  Ã‚  Ã‚  The film was a very good adaptation of a great book. It is a wonderful story of friendship,loneliness, and pain. This was an excellent film because it was dramatic but it never went too far and became sappy and overdone. This film is great because the creators realized how important the original text was in making this film. They did not fool around with it; the story says all they want to say.

Shaping Identity Using Social Structure

INTRODUCTION Social structure and social interaction are integral in evaluating a person’s identity. Identities are the sets of meanings people hold for themselves that define â€Å"what it means† to be who they are as persons, as role occupants and as group members (PJB article) People are generally influenced by the norms and beliefs of society. A person’s identity is formed through a combination of factors derived from social structure (macrosociology) and social interaction (microsociology).The self influences society through the actions of individuals thereby creating groups, organizations, networks, and institutions (PJB a soiciological approach to self and identity). Reciprocally, society influences the self through its shared language and meanings that enable a person to take the role of the other, engage in social interaction, and reflect upon oneself as an object. (PJB, a sociological approach to self and identity). This essay explores how components of social structure can be more important in shaping an individual identity than social interaction.PARAGRAPH 1 (Definitions& Context) Social structure refers to the framework that surrounds us, consisting of the relationships of people and groups, which gives direction to and sets limits on behaviour. (Sociology, A Down to Earth Approach SDEA) K Plummer defines social structures as the patterns of predictable human actions that cluster around key problems in living and they vary in all societies. Social structure is all around us and is what helps to dictate our behaviour and keep our life in order.It sets the scene for an individual to behave and act appropriately in different settings at different times. Social structure is made up of culture, social class, social status, roles, groups and social institutions (SDEA). Social interaction is the way that people interact with one another (SDEA). According to K Plummer, human beings engage continually in social action and interaction wi th others – changing their own lives and others. We are never solitary individuals and always depend on others for a sense of who we are (K Plummer).A person’s action is influenced by the actions or awareness of others. Social interaction includes stereotypes, personal space, touching, eye contact, smiling, applied body language, dramaturgy, role performance, conflict and strain (SDEA). The difference between social structure and social interaction is that social structure provides a guide to everyday life and social interaction provides a meaning of sense (ref)? PARAGRAPH 2 Social status refers to a position that someone occupies (SDEA). Statuses can be prestigious or less prestigious and range from mother, daughter, spouse, lawyer to criminal.Most individuals are found to occupy several statuses simultaneously thus giving us the term ‘status set’(SDEA). For example, an individual can take on the status of mother, wife, employee and friend. Out of all the statuses we occupy, there is one significant status that tends to override all the other statuses one may occupy, this is termed as a ‘master status’ (SDEA). Status can be further divided into two types, ‘achieved status’ and ‘ascribed status’. To illustrate ‘achieved status’, Usain Bolt is best known for being the fastest man in the world.We see him as a 26 year old Jamaican track and field athlete, a son and brother, but ever since winning both 100 meter and 200 meter races in the London 2012 Olympics, his achievements has earned him that title. ‘Achieved status’ can be both positive and negative (SDEA). By contrast, factors that are involuntary and inherited such as race, sex, family social class, is known as ‘ascribed status’ (SDEA). These factors are usually beyond our control. As life brings change, so too do our statuses. It is constantly evolving according to changes and stages in life.Despite our state of affairs, it is our status that guides our behaviour. For instance, a colleague may turn up to work one day after facing some difficulties at home, however in a work environment, he would continue to work and behave in a professional manner regardless of his personal situations. In addition, individuals can also reinforce their identity by using status symbols in as part of their appearance. This can be in the form of a work uniform to signify an occupation, or in a fashion sense, the type of clothing worn is a silent statement of what sets you apart from others.PARAGRAPH 3 As Linton states, â€Å"a person holds a status, and performs a role†. Simply put, a status is a position and a role is a set of behaviours. With each status, follows a certain role for us to take part in. People tend to adapt to roles, moving through different roles in fluency as student, son, friend. Because people tend to have many different statuses and therefore, many different roles, conflic t occasionally occurs among the various roles. The concept of role conflict is â€Å"conflict among the roles connected to two or more statuses† (ref).A good example of role conflict lies in the working mother; she must take on the responsibilities of mothering the children at home while taking on the responsibilities of working outside the home, away from the children, in order to earn an income (RR). This kind of conflict involves roles which arise from separate statuses, but the same sort of conflict can occur from the roles of a single status. Role strain, then, is â€Å"tension among the roles connected to a single status†. A teacher, for example, can be friendly with his or her students, but must remain objective in grading them.Roles help to keep our behaviour aligned to our particular status. Roles are an essential component of social structure because they lay out what is expected of people. Role performance is the way in which someone performs a role, showing a particular ‘style’ or ‘personality’ (SDEA). Role performance allows us our own unique individuality to show through. PARAGRAPH 4 â€Å"Knowledge is power, information is liberating, education is the premise of progress in every society in every family†. These famous words quoted by Kofi Annan refer to a few social institutions that are a part of social structure.Social instituitions consist of family, religion, education, economics, medicine, politics, law, science, military and mass media (SDEA). Each one functions separately but together they enable society to maintain order and create a sense of community. The mass media influences our attitudes toward social issues, the ways that we view other people and even our self-concept (SDEA). Information in the media can be extremely persuasive, it can easily alter our perception if we are not careful or have very little experience in the topic of interest. They not only provide information and recreat ion but also mould public opinion and attitudes.The information and knowledge which we accumulate through life from media is part of creating an identity for ourselves. To demonstrate, smoking advertisements have been around to promote awareness and advises us of serious health implications. However, today’s youth may view it differently and partake in it because of peer pressure. On the other hand, media can also bring nations together when there is an important event such as the Olympics, press conferences and so on (RR). The topic of religion is another social institution as it involves patterns of beliefs and behavior that help a society meet its basic needs (steven Burkan).Emile Durkheim (1915/1947) [1] observed long ago that every society has beliefs about things that are supernatural and awe-inspiring and beliefs about things that are more practical and down-to-earth (Durkheim, E. (1947). The elementary forms of religious life (J. Swain, Trans. ). Glencoe, IL: Free Pre ss. (Original work published 1915)). Religion teaches us to practise a way of life that is fulfilling for self and others, thus enabling individuals to become better people. This can also create a meaning of identity for some. The other social institutions such as education, politics, law and the military keeps society safe and in order.They inform us of rules and regulations so that society can function and maintain order. Each social institution establish the context which we live, shaping our behaviour and colouring our thoughts. (SDEA). Social institutions form the pillars of society, they are not only a set of rules, but markers for society to develop an identity that is aligned with culture. CONCLUSION Which is more important in shaping individual identity? Studies of social structure attempt to explain the significance of shaping one’s identity and in combination play a vital role in defining an individual.It is the content, which provides a way of making sense of who we are. This provides development to an identity which individuals are embedded in and therefore understood, communicated, and shared with others in culture. For example, individuals can define their identity upon meeting someone for the first time by describing what they do, where they are from or whether or not they are in a relationship. Social structure as we can see today can shape opinions, attitudes and thought which leads us to our behaviour and thus our identity.

Free Essays on Accounting Information Systems

Accounting Information Systems (AIS) is basically a subsystem of information that collects, processes, and reports information. AIS is important because of the vital roles that it plays in an organization. In order to achieve goals of the business and objectives, AIS must be accurate and consistent within an organization as well as within each individualized departments. Basically, there are two primary factors that AIS consists of which are financial accounting and managerial accounting. Financial accounting has the primary concern of relating relevant financial information outside of the company to potential investors, federal and tax state agencies or creditors. As for managerial accounting its primary concern is to relay relevant information to users internally within the organization. Some of these users might be managers and some of the departments may be cost accounting, budgeting or systems study. In order for AIS to be successful it will pull information from various subsystems and put it into a data warehouse. The data warehouse is a database that will integrate financial and non financial information so that users and some outside users will have access to the database. This will enable the information to be accessed so that staff can be more productive at work and in some cases at home or while traveling. AIS will have in effect on departments such as Human Resources, MIS (Management Information Systems), and Strategic Planning Systems and possibly other departments as well. AIS will have an effect on these departments because it must be able to extract data whether it is non financial or financial to put it in one centralized location which would be the data warehouse. It will benefit the company, for external users to have access outside the company because if they are traveling for a meeting. They can always log on to the company’s Intranet and find useful inform ation such as financial data or non financial data. Th... Free Essays on Accounting Information Systems Free Essays on Accounting Information Systems Accounting Information Systems (AIS) is basically a subsystem of information that collects, processes, and reports information. AIS is important because of the vital roles that it plays in an organization. In order to achieve goals of the business and objectives, AIS must be accurate and consistent within an organization as well as within each individualized departments. Basically, there are two primary factors that AIS consists of which are financial accounting and managerial accounting. Financial accounting has the primary concern of relating relevant financial information outside of the company to potential investors, federal and tax state agencies or creditors. As for managerial accounting its primary concern is to relay relevant information to users internally within the organization. Some of these users might be managers and some of the departments may be cost accounting, budgeting or systems study. In order for AIS to be successful it will pull information from various subsystems and put it into a data warehouse. The data warehouse is a database that will integrate financial and non financial information so that users and some outside users will have access to the database. This will enable the information to be accessed so that staff can be more productive at work and in some cases at home or while traveling. AIS will have in effect on departments such as Human Resources, MIS (Management Information Systems), and Strategic Planning Systems and possibly other departments as well. AIS will have an effect on these departments because it must be able to extract data whether it is non financial or financial to put it in one centralized location which would be the data warehouse. It will benefit the company, for external users to have access outside the company because if they are traveling for a meeting. They can always log on to the company’s Intranet and find useful inform ation such as financial data or non financial data. Th...

Learning the Basic Steps of MySQL

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Llustrate how property and motor vehicle insurance impact your Speech or Presentation

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