New product in Qatari market ( Recorder pen ) Essay

New product in Qatari market ( Recorder pen ) - Essay Example The fourth section comprises of SWOT analysis of the business and product being offered. Fifth section provides a detailed discussion about segmentation, targeting and promotion strategy of the company. Sixth section provides a detailed marketing mix for the product, and the last section discusses the ethical dilemma of the product. The company, Qatar Deja Vu, is a newly established Qatari based company which is focusing on providing state of the art electronic products with smart and amazing use of technology. However, during this short history of 15 years, the company aims at learning and adjusting itself in line with the social and cultural values of the country, while ensuring that technological advancements run smoothly. Qatar Deja Vu will operate in the consumer electronic industry in Qatar and deal in the manufacturing of smart devices which are specifically made for young generation. The upcoming product of the company is named as â€Å"Smart Pen†, which is also being developed for people falling in the young age group. This mission statement is a depiction of the comprehensive vision and long term strategy being followed by the company. As the company aims at targeting young generation, therefore the element of youth is everywhere in its vision, strategies and products. The plan to introduce a Smart Pen in Qatari market is also a part of its long-term strategy to remain committed to serve the Qatari youth with innovative products. The marketing research carried out and presented in this report has been based on information collected through secondary sources of information. In fact, there has been no primary information source or research instrument has been used in the research. The major sources of secondary information, used in this report, have come from online sources, such as websites, market reports, analysts’ opinions and forecasts, news, journals, books, magazines, etc. All information obtained from these