Competitive Landscape for Cosmetics Company Case Study

Competitive Landscape for Cosmetics Company - Case Study ExampleThey introduced the extremist bare minerals makeup a lightweight powder foundation, free of oil, preservatives, fragrance, talc, dyes or other potential irritants, and claims to provide makeup so pure you can sopor in it. transmit Escentuals products are sold in company-owned retail stores, on QVC and, through direct-response, TV, mail order, Sephora, Ulta, Nordstrom, spas, salons, and international channels.The product of Bare Escentuals cater to women of all ages and climb types. Most importantly, it is targeting those who induct sensitive skins, allergies, scars, blemishes, rosacea, wrinkles and pigmentation who can benefit from their 100% pure bareMinerals. Currently, Bare Escentuals spearheaded by its CEO Leslie Blodgett has traveled across the globe to look for women with sure problems to serve as their spokespersons. Vital statisticsUsed by women ages 18 - 60 Friendly to women of various skin types and sensi tivities Used by single women, married ones and level off grandmothers Major City Dweller who are financially capable Price range from less than $20 - $ 100Highlights100% pure bareMinerals Joined hale with md formulations skin care in 2001 Major leader in skincare Bare Escentuals is one of the fastest growing cosmetics companies in the US Bare Escentuals has the 1 national beauty infomercialRecommended by The Skin Cancer Foundation.Quadrupled revenue from 2001 to 2004Strengths1. use of 100% pureMinerals 2. free from various skin irritants 3. partnership with md formulations which produced a good tandem of providing the best skin for the best makeup effect4. excellent customer service5. covers acne to scar problems6. light, easy to use and light-colored 7....Bare Escentuals products are sold in company-owned retail stores, on QVC and, through direct-response, TV, mail order, Sephora, Ulta, Nordstrom, spas, salons, and international channels.The product of Bare Escentuals cater to women of all ages and skin types. Most importantly, it is targeting those who have sensitive skins, allergies, scars, blemishes, rosacea, wrinkles and pigmentation who can benefit from their 100% pure bareMinerals.Founded in France by world-renowned makeup artist Terry Gunzberg in 1998, by Terry is an exclusive distinguish of cosmetics. It uses the most expensive, delicate tints in creating extraordinary textures in various exciting and sensual shades. Their makeup is complemented by a unique jewel cases which are likewise luxury accessories.By Terrys ready-to-wear cosmetics are very popular among French actresses and socialites. The brand also has a team of makeup specialists that develop haute couteur as called by Gunzberg. This haute couteur is an exclusive custom-made makeup line that is tailored for each client and is very expensive and has to be pre-ordered or booked in advance.The Christian Dior assemblage started way back in the 1940s.